Yesterday morning, it hit me like a brick wall just how much of a tangible impact being a cloud-based work environment has had on my studio, and I wanted to share. I started typing this in Facebook and 30 minutes later…I guess I had more to share than I thought – it evolved into much more than just a blurb!
Here at PWP Studio, providing fantastic images is the baseline we build on – not the sum total of our goal. Internally, we talk a lot about doing better business via green practices, the global workplace, and technology; leveraging those pieces to increase our line of products and level of service. We fly in the cloud. We recycle. We directly hire wonderful people stateside AND overseas – our 10 employees are equally split here and there. We are constantly evaluating new technology in and outside the scope of photography!
With all of those areas of exploration, nothing seems to be more relevant in our current super-competitive small business environment than cloud-based technology. I have been sitting here [in pajamas] at my desk in Atlanta transcribing interview notes for a production manager candidate I interviewed via Skype – a candidate whom will be managing gigabytes of data on a daily basis and likely not have to ‘come to work’ more than once a month. These interview notes can be viewed by my studio manager *as I type them* – did I mention she’s in UK for a friend’s wedding? Meanwhile, at this same moment there is a PWP employee in Manila creating a contract in our booking system that a prospective client in Cali will have access to view and sign on her mobile phone 30 seconds after it is ready. Finally, RIGHT NOW there is a PWP photographer shooting an event in Seattle with a shot list on his phone I can modify while he captures the keynote.
This is all possible because of cloud-based apps like Google Apps, Quickbooks Online, ShootQ, GQueues, Dropbox, Skype, and Evernote – and those apps have allowed us to grow, thrive, and overcome some pretty significant obstacles (we will call those obstacles “2009-2011”!)
Although much bigger than you probably thought, my business is still just a small business. We embrace technology like a big business. We embrace a global workforce like a big business. We do this to serve our clients better than is expected from a small business – because every single one of our clients is important to our survival!
Are YOU taking advantage of what technology can do for your business?? If not, what is it costing you in lost revenue, unnecessary workplace overhead, training, faxing, etc.? Never mind lost revenue – how much of your LIFE is being wasted on inefficiency? Get onboard, leave the 90’s and join me here in 2012!!
If you are a fan of the “how it looks”, but are curious (or even a bit scared) about the “how to get there” in all of this, call me. I can be available to directly help you accomplish your goals, or even speak to your colleagues or group.